Suzuki created some negative headlines of late with its recent decision to shut down the automotive side of its business in the U.S. to focus on its powersports lines. What some people may forget is Suzuki has only been selling cars in the U.S. since 1985. Suzuki’s history with motorcycles goes back much further.
The Japanese manufacturer officially entered the American market on Aug. 16, 1963, making 2013 Suzuki’s 50th anniversary in the U.S. To mark its golden anniversary, Suzuki will be giving away a number of prizes every month. Prizes vary from month to month but every two months Suzuki will be giving away a new motorcycle or ATV. The first vehicle prize is a 2013 Suzuki RM-Z450 which will be awarded on Feb. 16.
The celebrations come to a head Aug. 16 with a customer appreciation event at the Indianapolis MotoGP race weekend.
“When Suzuki entered the U.S. market in 1963, customers first experienced the quality, performance value and fun of our products,” says Steve Bortolamedi, senior communications manager for American Suzuki. “We want to commemorate the past five decades of Suzuki in the U.S. market by offering these incredible prizes to our customers to extend our appreciation for their support.”
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