There has never been a better time than now to ride a new 2012 Harley‑Davidson motorcycle. With the new Twin Cam 103 powertrain as standard equipment on Softail, Touring, most Dyna motorcycles, and four new models: the Sportster Seventy-Two, Softail Slim, V‑Rod 10th Anniversary Edition, and the Dyna Switchback, you don’t want to pass up one of the free Test Our Metal demo ride opportunities.
Spring is the best time of year to come to a Retailer-hosted Test Our Metal event to test ride and compare other rides to the new Harley-Davidson line-up,” said Dom Bovalino, Marketing Director for Deeley Harley‑Davidson Canada. “We are pleased to see the overall number of participants increase and particularly happy to see a significant spike in the number of Competitive riders coming from other brands to participate in these demo events. Competitive riders made up just under 50% of participants in our Test Our Metal events in 2011, so clearly they feel welcome at these events, while being exposed to the Harley experience.”
The Deeley Harley-Davidson Canada-hosted Test Our Metal program has been offering riders the chance to experience the genuine feel of riding a Harley-Davidson motorcycle for free for over twenty years. This state-of-the-art program focuses on showcasing the newest line-up of Harley-Davidson motorcycles to licensed riders, as well as offering participants a very unique Customer experience, giving them a taste of living the Harley-Davidson dream. Unlicensed participants can either ride along as a passenger, or experience JUMPSTART at participating authorized Harley-Davidson Retailers. JUMPSTART is a stationary motorcycle, allowing aspiring Customers to learn how to start, shift, and twist the throttle on a fully-functioning motorcycle that does not move.
The Test Our Metal program currently operates from coast to coast in Canada with approximately 140 scheduled demo dates hosted by authorized Harley-Davidson Retailers between April and October. Just over 10,500 individual participants take the opportunity to test ride Harley-Davidson motorcycles for free each season. As a prelude to the upcoming 110th Anniversary of Harley-Davidson Motor Company in 2013, special 110th Anniversary Harley-Davidson models will be available at the Retailer-hosted Test Our Metal events, as of early September 2012.
In continued support of our troops, Deeley Harley-Davidson Canada is also proud to maintain the Test Our Metal program at selected military bases across Canada, allowing troops to enjoy test rides on the newest models of Harley-Davidson motorcycles on specific dates.
The Test Our Metal events schedule can be found at www.harleycanada.com/demorides, or through the “demo ride” button on the main page of www.harleycanada.com. Test Our Metal event registration starts at 9:00 am on the day of the event, and lead rides kick off at 10:00 am and continue until 4:00 pm, weather permitting.
Regular Test Our Metal event updates are also posted on Facebook at facebook.com/harleycanada
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Harley-Davidson,
Test Rides
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